Think about the last time you went looking for a new car. What did you look for? I am guessing you started with your needs for a vehicle. Are you looking for a large car/SUV to move a lot of people or equipment, a car for commuting to work, or something to enjoy on the weekends? Next you probably were interested in the looks of the vehicle because it is a large investment and you should like what you drive. I am guessing you glanced at the miles per gallon (mpg) of the car. You even likely went online to see reviews from others on the comfort, crash test rating, and typical maintenance issues of the car. Of course, you will need to look at the sticker price. I am even assuming you asked to test drive the vehicle to make sure that the information that you obtained aligns with how you perceive the vehicle.
Now, what if I told you that you must make that vehicle purchase decision only based on the dimensions of the car, the features (radio, A/C, seat controls, etc.) of the car, some pictures of the interior, and the price. Do you think you could decide on which car you would want? My guess is that you would say I am crazy and that you wouldn’t make the decision on such a pricey purchase with so little information. But, that is exactly what millions of people do when making a significantly more expensive purchase… a home.